“It’s crafted basically on top of a really cold counter,” he says “I spread it out and I mix in things people want and then I hand roll it I think people really enjoy it they find it really satisfying.” “I sell rolled Ice Cream which is kind of like a delicate Ice Cream — kind of a fashionable thing,” he says. While VIBES is new to Downtown Binghamton this summer, Holmberg says the whole concept of rolled ice cream is new to many of his customers as well. He also says he opened the business hoping to attract a demographic he says doesn’t have much reason to come downtown these days — the kiddos. “Not just kids that are at school but young kids. They don’t really come downtown for the bars or the restaurants unless they are accompanied by their parents but this is something that is really sought after they really want ice cream.” BINGHAMTON (WBNG) — If you’ve taken a stroll down Court St., you may have noticed an Ice Cream cart set up at the corner of Court and Washington St. Owner Jonathan Holmberg says this isn’t just any old ice cream stand. He says while starting a business during the COVID-19 crisis has been difficult, he’s hoping to aleiviate what he calls an ice cream shortage in Downtown Binghamton. While he says the process originated in Thailand, here in Binghamton it’s something unique. Holmberg says while the cart has been successful, he hopes to eventually open a brick and mortar store downtown. “It’s a little bit of a different consistency and taste and I make it myself, so I kind of have the capacity to do whatever I want with it,” he says. “I think it’s astounding that there’s a lack of this stuff downtown for however many years it’s been now,” he says.