Silverneedle Hospitality launches new rewards program

first_imgThe hospitality company behind Brisbane’s latest 5-star property, NEXT Hotel Brisbane, has launched a brand new rewards program.Silverneedle Hospitality announced the launch of the new program at an event in Brisbane on Friday last week.Silverneedle Select is a new innovative program that aims to stand out from the rest of hotel rewards programs.It is targeted towards the professional and leisure lifestyles of the modern business traveller, by encouraging those who book direct.There is no joining fee, and it operates on a robust digital platform that allows guests to interact with the hospitality company whenever, wherever and on whatever device the consumer wants.The program uses no membership cards as it 100 per cent digital and eco-friendly, which also ensures instant confirmation on redeeming rewards.A range of partners has come on board to participate in the program, these range from petrol stations to retail giants Myer and David Jones.Silverneedle Hospitality group chief executive officer and managing director Iqbal Jumabhoy, said the program is very innovative and unique.“This rewards program gives the power to the consumer, it doesn’t use membership cards which allows the customer to redeem instantly and straight to their phones, it really is an innovative product,” Mr Jumabhoy said.SIlverneedle Select is available across all of the hospitality company’s brands and goes live later this year.Source = ETB Travel News: Lewis Wisemanlast_img read more