Thailand has welcomed 426,876 Indians from January through May 2015, indicating that arrivals in half yearly arrivals crossed the half a million mark, meaning that Thailand is on track to achieve projected 1 million arrivals by year-end 2015.The Tourism Authority of Thailand (TAT) has set a qualitative (measured by spend and length of stay rather than absolute numbers i.e. arrivals) growth strategy for going ahead but would nonetheless like to retain its leading position as India’s favourite tourist destination. The first five months of 2015 have displayed an encouraging 15.89% growth over 2014.TAT Mumbai is working with travel agents to ensure that the destination achieve both qualitative and quantitative growth. Soraya Homchuen, Director, TAT Mumbai shares that a quality tourism development initiative is coming soon. “We are planning the third edition of ‘A Luxury Showcase’, our roadshow with a focus on high end travel-packaging. It is slated for October 5 in Mumbai,” she said.The tourism board recently concluded agent-connect events in Coimbatore and Chennai in a bid to keep numbers upbeat from newer, non-metro markets even while it pursues new markets in its traditional metro markets.Consumer connect initiatives by TAT Mumbai have included special deals curated in collaboration with travel agents including Sunday Pure Holidays, Mercury and Veena World; a radio and social media contest targeted at newly-weds on Red FM and a food festival linked to a social media contest in partnership with JW Marriott Mumbai Sahar.