Help Build Your Customers’ Modern Data CentersDuring EMC’s Quantum Leap launch, we declared 2016 the Year of All Flash for Primary Storage.We are laser focused on helping customers build the Modern Data Center with EMC’s industry leading All Flash portfolio.This is truly an exciting time for EMC, our Partners, and our mutual customers as we work together to help transform businesses. It also sets us up to impact all areas of our customers’ and prospects’ businesses in a highly competitive way.Why does this matter to you? It’s simple.EMC helps enable your customers to “Modernize Without Compromise” with a broad portfolio of products and solutions that reach beyond traditional storage into real application transformation solutions, and that deliver customer friendly TCO at multiple levels.But don’t take our word for it …“Partners say the two new all-flash solutions introduced by EMC on Monday, will help boost business with existing customers, start conversations with new customers and accelerate business after EMC merges with Dell. (Partners See Big Enterprise Opportunity With New EMC All-Flash VMAX And DSSD, CRN, 2/29/16.)“The one-two punch of XtremIO and VMAX All Flash is going to be a winning combination to get our market share from where it is today – 39 percent – to well over 50 in the next few years. (EMC: Flash to Hit Inflection Point in 2016, Channelnomics, 2/29/16.)In the same article, EMC Partner and Computacenter’s chief technologist, Bill McGloin was quoted from CRN UK, “We are still heading towards the all-flash datacenter … The announcements today are what we’ve been waiting for two years now. It has been a really competitive market, but the good thing for me as a partner is that we see EMC is maintaining its lead in the space.” (EMC: Flash to Hit Inflection Point in 2016, Channelnomics, 2/29/16.)ShareModernize without Compromise supports the pillars of the Modern Data Center… And focuses on the key tenets of Agility, Speed, and EfficiencyAgility leads to:90% reduction in task provisioning10-100X reduction in planning & architectureSpeed allows for:10-20X improvement in application performance75% reduction in batch processingEfficiency provides:83%+ (average) reduction in floor space71% (average) reduction in power and cooling2-10x reduction in physical storage capacityTo support this, EMC is making some significant changes to how we support our internal sales and Partner communities, including:The consolidation of our primary storage Sales and Marketing teams (XtremIO, VMAX and VNX) to ensure consistency across these offeringsThe development of a number of tools and positioning guides to help you understand where and when to best position each primary storage offeringI am honored to have been named Senior Vice President of EMC’s Primary Storage division, and look forward to working closely with you, our EMC Business Partner community.And, if that is not exciting enough, I am thrilled to announce the #EMCModernDataCenter contest. Create and submit showcasing your knowledge and understanding of EMC’s Modern Data Center pitch for a chance to win prizes from Brocade. Winners will be announced during Global Partner Summit (GPS), May 2-4, 2016.Click here for full details and rules.Please join me—and the Modern Data Center conversation—at GPS 2016Modernize without Compromise: Tap into the EMC All Flash PortfolioGPS 2016 Breakout Session with Mike WingTuesday, May 3rd | 3:30 – 4:30 PMPalazzo E – 5th FloorThroughout both EMC World 2016 and Global Partner Summit, you’ll learn so much about the Modern Data Center, and how EMC can help you transform your customers’ businesses and win more opportunities with EMC primary storage products and solutions.There’s still time to register for GPS 2016—hope to see you there!