Broadway.com Again Named #1 Theater Source in Broadway League Report

first_img Every year, the League surveys theatergoers to create an extensive report titled The Demographics of the Broadway Audience. In the just-released 2013-14 report, which was based on the completed questionnaires of 9,431 responders, when asked the question “Where do you look for theater information?” 33.1% (up 2% from last year!) chose Broadway.com. “Personal recommendation” was the second most chosen answer, earning 28.4% of the responses. Broadway.com was the clear frontrunner of online resources, receiving double the responses of any other website. In other interesting stats, the use of the Internet was up all around, with 70% of all theatergoers turning to the web to look for theater information. 60% of seniors looked online, an increase from 37% in the 2012-13 season. So click here, and we’ll see you at the theater! You still like us, you really like us! For the fifth year in a row, Broadway.com is the number one source for theater fans to find out information about the Great White Way, according to an independent report by The Broadway League that analyzes the habits of theatergoers. Broadway.com outranks other sources such as word of mouth from friends and family, television, The New York Times.com, Facebook, Twitter and all the other theater-related websites out there.center_img View Commentslast_img

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