Why Most Magazine Industry Metrics are Bogus

first_imgThefirst quarter PIB ad page numbers painted a pretty bleak picture for theindustry.  The revenue numbers told anequally sorry story for all but a few publications.  Among the top revenue gainers were HallmarkMagazine (up 53.5 percent in revenue) and Disney’s Wondertime (8 percent).What’s that you say? Hallmarkand Wondertime have both been shutdown?  How could that be? It’s because the PIB revenue numbers bearonly a fleeting resemblance to reality.More broadly, many magazine business metrics reported in thetrade press and analyzed by media planners provide misleading views of what’sreally going on in the industry. Here are three of the most prominent examples, and three modestproposals on how to fix them: The Problem: PIB PIB’s advertising revenue numbers are notoriously inflatedbecause they rely on rate cards.  Formany publishers, the real revenue per ad page can be 50 percent of the ratecard after taking into account advertiser discounts, bonus pages, advertorialsand remnant rates.  The advertising pagecounts are also subject to some distortions but to a far lesser degree.The Fix: Keep thead page counts.  Kill the ad revenuereport.The Problem: ABCABC’s twice-yearly FAS-FAX circulation report also gets alot of media attention when it comes out. Trade stories usually center on two themes: which magazines grew theirtotal circulation and which magazines missed rate base. Media planners alsolook at these two metrics to determine a magazine’s “circulation vitality.”Unfortunately, total circulation and making rate base aretwo of the least informative pieces of information on a magazine’s pinksheet.  In both cases, publishers candirectly control their numbers by paying for verified and/or public placesubscriptions. From a pure economic perspective, the excessive focus on ratebase can also lead to bad business decisions as publishers pay to acquire andprint subscription copies that have no advertising benefit.The Fix: Mediaplanners-along with ABC and the trade press-should be emphasizing the trends inpaid (instead of total) subscriptions and single copy sales, the two metricsthat relate directly to the economic health of a title.The Problem: Mr. MagazineI give a lot of credit to Samir “Mr. Magazine” Husni.  Anyone who bets their career so solidly onthe magazine industry is a comrade of mine and anyone who reads this site.  That being said, his “magazines launched thismonth” numbers really tell us very little about the health of the industry. In February 2009 for example, Husni’s site claims that,incredibly, 80 new magazinetitles were launched, compared to approximately 50 in February 2008 and 35in February 2007.  Husni himself promotesthe February numbers in his blog as proofthat “print is not dead”—and he is something of a fixture in the magazinetrade press (includingthis one).Who could these brave magazine-launching souls possiblybe? The Mr. Magazine site helpfully providesthe cover of each launched title so we can do some additional analysis.  Roughly 90 percent of the titles presented as”new launches” are actually newsstand special issues from medium and largepublishers.  Having worked at anenthusiast publisher, I can say that more newsstand one-shots are a signal thatpublishers are trying to stretch their investments in editorial (by repurposingold content) and newsstand distribution (by “stacking” another release onto anexisting bipad). The Fix:  Mr. Magazine (or his students) should countnew bipads instead of titles.  A newbipad shows that a publisher is investing in a new magazine with its owndistribution profile.  A new magazine onan old bipad (e.g. “Taste of Home Presents: Casserole Slow Cooker & Soups”)is not a “new title.”Are there other metrics that you find irksome ormisleading?  Comment below and I willincorporate them into a future blog post.last_img read more

Lenovo Yoga C930 vs LG Gram 2in1 2019 Which laptop should you

first_img PC Memory Best 2-in-1 for traveling light 1.8GHz Intel Core i7-8550U Sarah Tew/CNET 512GB SSD Get what you get or get what you wantThe LG Gram 2-in-1 is currently available in a single configuration from Best Buy for $1,500.  Fortunately, it’s a good one and is in line with Lenovo’s pricing for the C930. (There’s a spec chart below for comparison.) The price also includes LG’s active pen and a USB-C-to-Ethernet adapter. The Yoga, on the other hand, starts at around $1,100 and can be configured with an Intel Core i5 or i7 processor, up to 16GB of memory, up to a 1TB PCIe-NVMe SSD for storage and a 4K UHD display. Lenovo also frequently has deals on its site, so depending on when you buy you could end up getting a better configuration for less. For example, at the moment you can get the C930 with a Core i7 and 16GB RAM for less than one with a Core i5 and 8GB RAM.  The LG Gram weighs noticeably less than its similarly sized competition. For business travelers, commuters or students, the lighter load will likely be appreciated. With its great battery life and USB-C charging, you can likely get through a daily commute without carrying its power supply, too. Plus, since LG gave it a full-size HDMI out and USB-A ports, you won’t need as many adapters.  16GB DDR4 SDRAM 2,400MHz Post a comment 1.8GHz Intel Core i7-8565U 256GB SSD Storage Lenovo Yoga C930 Best 2-in-1 and touchscreen laptops 5 ways you should be using your two-in-one laptop Best laptops, desktops and tablets for creatives in 2019 Read CNET’s review 128MB Intel UHD Graphics 620 45 Photos Tags Best all-around premium 2-in-1 Within LG’s deep portfolio of appliances, TVs, soundbars and phones is its line of Gram laptops. Available in 13.3-, 14-, 15.6- and 17-inch sizes, they all have ultralight bodies for their sizes and exceedingly long battery lives (though never as long as LG claims). This year LG added its first Gram 2-in-1 to the lineup by essentially putting 360-degree hinges on its Gram 14 laptop, in turn making it one of the lightest — if not the lightest — 14-inch two-in-one laptop available. It’s a good half pound less than our current top-rated two-in-one of that size, the Lenovo Yoga C930. With similar features, components and pricing, too, the LG Gram 14 2-in-1 is stiff competition for the Yoga C930. Here’s how they measure up to each other. Note that CNET may get a share of revenue from the sale of products featured on this page. Sarah Tew/CNET Weighing the design differencesWhile the Yoga C930 and Gram 14 2-in-1 are roughly the same size, the latter is lighter, which makes it slightly more comfortable to use as a handheld tablet. That comfort extends to the included Wacom AES 2.0 Pen with 4,096 pressure levels and tilt detection. It’s a full-size pen unlike the Yoga’s, which is about the size of Samsung’s S Pen and significantly smaller than the Wacom. The Yoga’s advantage here is that the pen stores and charges in the body; there’s no storage or holder for the LG’s pen. (Both pens worked well, by the way.)Pen storage is admittedly a small issue and likely not a dealbreaker on its own. There are a bunch of these little differences that could sway you one way or the other. 024-lg-gram-2-in-1LG Gram 14 2-in-1 is well connected.  Sarah Tew/CNET Lenovo went with two USB-C Thunderbolt 3 ports and a single USB-A port, for instance. There’s a combination mic-headphone jack, too, but that’s it. This means you’ll need an adapter or dongle for other connections. LG, despite having similarly limited space, gives you two USB-A ports, a microSD card slot and HDMI output as well as a USB-C 3.1 port and includes an Ethernet adapter.  When it comes to keyboards, neither laptop’s keys have a lot of travel. The Yoga’s ultimately proved to be more comfortable and accurate, at least for touch typing, because LG used smaller Enter and Backspace keys that resulted in missed keystrokes.  Lenovo Yoga C930 Now playing: Watch this: Display size/resolution Share your voice 128MB Intel UHD Graphics 620 Related stories The C930 might not be as light as the LG or have its port assortment, but it has other design advantages like a better keyboard, a garaged active pen, a webcam privacy shutter and a speaker system that actually sounds good. Multiple configurations are available from retailers and direct from Lenovo starting around $1,100 so you can get performance that fits your budget. Two other features might help the Lenovo rise above the LG for you. If you’re concerned about web cam privacy, the Yoga has a small switch that slides a shutter across the camera to block it. There’s also a function key to instantly cut the built-in mics. Then there’s the Yoga C930’s speaker system. Lenovo used the laptop’s 360-degree hinge as a rotational soundbar. Paired with its Dolby Atmos audio processing, the C930 has unusually good sound for its thin chassis. The Gram’s speakers are fine in a pinch, but it’s no surprise LG built in headphone-specific DTS processing. 12GB DDR4 SDRAM 2,133MHz Networking LG Gram 14 2-in-1 802.11ac Wi-Fi wireless; Bluetooth 4.1 27 Photos Windows 10 Home (64-bit) Graphics More than beginner’s luck  The Gram 2-in-1 might be LG’s first for the category, but it doesn’t show in the final product. LG’s taken everything that worked for its clamshell laptop designs and made it work as an ultraportable convertible. It also carried over a couple things that were less desirable like its keyboard layout and thin-sounding speakers, which are two areas where Lenovo’s Yoga C930 shines. And with the options to get the C930 in more than one configuration from more than one retailer, the Lenovo has broader appeal while delivering similar performance and battery life.  Lenovo Yoga C930 CPU 14-inch 1,920×1,080-pixel touch display Laptops 2:06 Operating system Sarah Tew/CNET 14-inch 1,920×1,080-pixel touch display 0 802.11ac Wi-Fi wireless; Bluetooth 5.0 Read CNET review Lenovo’s Yoga C930 is the ultraportable 2-in-1 we’ve… LG Gram 14 2-in-1 Power drawBoth the LG and Lenovo delivered strong performance for general home and office uses such as word processing, web browsing and email. Want a two-in-one for jotting down notes, putting together presentations or sketching a design? Either of these will do the trick. They also have enough muscle to push through more demanding work, assuming it’s not too graphics intensive. The integrated graphics can handle casual gaming at low settings as well as basic photo and video edits. On our benchmark tests, the configurations we reviewed performed roughly the same given their slight processor and RAM differences. Battery performance was similar, too, on our online streaming video test. The Gram ran for 12 hours, 35 minutes while the Yoga stopped less than 10 minutes shy of that at 12 hours, 26 minutes.  Price as reviewed See at Best Buy Specs comparison Lenovo LG $1,300 See at Best Buy Windows 10 Home (64-bit) LG Gram 2-in-1 lives up to its lightweight name $1,500 last_img read more

Teacher constable among 6 killed in separate road crashes

first_imgMap of DhakaAt least six people were killed and several others injured in three separate road accidents in Dhaka city, Kushtia and Narshingdi districts on Tuesday morning.An on-duty police constable was killed in a road accident near Gabtali bus terminal in the capital around 7:00am.The deceased is Abdul Mazid, 35, a resident of Naogaon district.Witnesses said Abdul Mazid died around 9:00am while undergoing treatment at the Dhaka Medical College Hospital’s emergency unit.Traffic police sergeant Monir Hossain said on-duty Mazid was injured as a truck hit him in Gabtali area.His body is kept in DMCH morgue.Map of NarsingdiIn Narsingdi, according to news agency UNB, a primary school teacher and a young man were killed in a head-on collision between a truck and CNG-run auto-rickshaw on Narsingdi-Raipura road in Sadar upazila on Tuesday morning.The deceased are Fatema Tuz Johora, 24, a teacher of Panchchabati Primary School and a resident of Puranpara area in district town and Bashir Miah, 26, of the area.The accident took place around 8:30am when a Raipura-bound CNG-run auto-rickshaw collided head-on with a truck from opposite direction, leaving Fatema dead on the spot and four others critically injured, said Md Muzaffar Ahmed, officer-in-charge of Sadar Police Station.Locals rescued the injured and sent them to Narsingdi Sadar Hospital from where Bashir was referred to Dhaka Medical College Hospital as his condition was deteriorating.Bashir succumbed to his injuries on way to DMCH, the OC added.Map of KushtiaIn Kushtia, three people were killed and several others were injured as bus knocked down a battery-run auto-vehicle (locally known easy-bike) in Sadar upazila of the district around 9:45am.Identities of the deceased could not be known immediately.Police and witnesses said a bus of SB Paribahan hit the battery-run vehicle after one of its tyres exploded, leaving three people dead on the spot.The injured were admitted to Kushtia General Hospital, the witnesses added.Islamic University police station officer-in-charge Ratan Sheikh said identities of the deceased could not be known as yet.last_img read more

Nobody wants monarchy in Bangladesh says Kamal

first_imgJatiya Oikya Front leader Kamal Hossain speaking at a programme organised by Jatiya Samajtantrik Dal (JSD-Rob) at Jatiya Press Club on Friday. Photo: Prothom AloStating that the government is in trouble, Jatiya Oikya Front convener Kamal Hossain on Friday warned that it will not be able to run the country for long with ‘falsehood’, reports UNB.”This government is in trouble as it’s running the country staying in power without (proper) election. It’s now making various promises which are very difficult to fulfill,” Kamal said while speaking at a discussion arranged by Jatiya Samajtantrik Dal (JSD-Rob) marking the historic first flag hoisting day. “What happened on the night of 29 December? Was it a free, fair and neutral election? What was it actually? I would like to say it’s difficult to run a country of 160 million people based on falsehood and wrong information. It can’t be done, ” said the noted lawyer.Kamal, also the president of Gono Forum, said there is no disagreement among the people over some basic issues and they all believe that they are the owners of the country.”Nobody wants a monarchy here and nobody wants to see any king or queen here. Bengalee is such a nation which will never accept any king or queen in the country.”He said people now feel some sort of helplessness as the government is not showing respect for them as the owners of the country.”But no one should feel helpless when there are 17 crore people who can play the role of owners of the country. Those who think they have become the country’s owners dividing people they are making a mistake.”The Oikya Front chief said the country’s people ousted the autocratic rulers, including HM Ershad, through their united efforts in the past. “We’ll also get united now and bring the country under our occupation through a democratic and constitutional process.”Mentioning that the country was liberated based on unity of people; he said people’s ownership of the country will also be restored now based on unison among them.Speaking at the programme, JSD president Abdur Rob recalled the memory of hoisting the country’s flag for the first time on 2 March, 1971.Describing the current government as autocratic one, he said it will not leave power easily unless people come up with a united and strong resistance against it.Nagorik Oikya convener Mahmudur Rahman Manna said Awami League has snatched people’s voting rights on 29 December by using the state machinery.”The Awami League which liberated the country under the leadership of Bangabandhu Sheikh Mujiubur Rahman doesn’t exist in the country. The current Awami League is an associate body of police league.”He said people on Thursday sent out a message to the government that they do not want any election under it by not going to polling stations to cast their votes in the by-polls to Dhaka North City Corporation’s mayoral post.last_img read more